His memoirs, serialised in the Mail, convulsed Westminster. Now Gordon Brown's spin doctor gives his withering verdict on the two Eds: Paranoid, confused, and their policies are a great, steaming pile of fudge Daily Mail

Ed Miliband and Ed Balls.

  Damian McBride claims Miliband and Balls run 'dysfunctional' Labour Party

  They're confused, lacking clear policies and a target audience, he claims 

  Says Labour could win by treating election like a Gordon Brown-era Budget 

Just nine months before the next General Election, the Labour Party has no positive messages to communicate to anyone about why they should vote for them. It has no policies which will persuade them, and no clear idea who its target audience is. And it’s being run in a totally dysfunctional way.

So how do the two Eds - Miliband and Balls - do it? How do they overcome historical precedent, a hostile media, a sceptical public and a nervous Party, and return Labour to power in 2015?

To my mind, it’s simple: the two Eds have to stop thinking of next year in terms of an election, and start thinking of it like one of those Gordon Brown Budgets they used to work on together.

I cannot recall one Labour policy announcement over the past year that performs those feats. Ed Miliband’s measures - rent controls or an energy price freeze - are usually populist enough but rarely stand up to scrutiny. Ed Balls’ announcements (such as his national infrastructure commission) usually pass the FT test but go entirely unnoticed in the pub.

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