'No clear idea' and a 'steaming pile of fudge': Ed Miliband under extraordinary attack from Gordon Brown's key aide who warns Labour election plan is 'totally dysfunctional' Daily Mail

Ed Miliband

·        Labour leader failing to communicate with voters, Damian McBride claims

·        Former spin doctor says Mr Miliband has no persuasive policies

·        Also attacked Labour's refusal to apologise for its record in office

·        Today's attack comes in updated version of McBride's tell-all memoirs

·        He was spin doctor for Gordon Brown but quit over a plot to smear Tories

  Ed Miliband’s ‘totally dysfunctional’ leadership tonight comes under extraordinary attack from former Labour spin doctor Damian McBride.

In an updated version of his sensational tell-all memoirs, Mr McBride warns Labour has ‘no clear idea’ of who it is trying to appeal to and a ‘great, steaming pile of fudge’ instead of key policies.

He says Mr Miliband, with whom he worked for years in the Treasury, has ‘managed to blend the worst of Tony Blair’s “me against the world” isolation with the worst of Gordon Brown’s “they’re out to get me” paranoia.’

In an apparent swipe at Ed Balls, another former ally, he says Labour has yet to persuade voters that ‘we’ve learnt our lesson’ by admitting where ‘the last government screwed up’.

The shadow Chancellor has resisted all advice to concede Labour’s mistakes during its 13 years in power.

Mr McBride concludes: ‘Labour currently has no clear idea who its target audience is, no positive messages to communicate to anyone about why they should vote for the party, no policies which will persuade them, and is being run in a totally dysfunctional way.’

Read more here:

'Most people are worse off under the Tories': Britons have experienced their biggest fall in earnings since 1874, claims Labour's Ed Balls

Labour revives plans for 15% death tax for estates of the deceased, provoking outcry from Tories who claim 'pensioners deserve better'