Number of Scottish people who described themselves as British on the increase as campaign for independence turns off voters. Daily Mail

  Survey finds number of people saying they are British has increased to 23%

  The Scottish Social Attitudes study revealed that the figure was 15% in 2011

  Those who describe themselves as Scottish has dropped from 75 to 65% 

  Figures come five weeks before Scottish independence vote in September 

More people in Scotland are describing themselves as British - and fewer as Scottish - as the campaign for independence turns off voters.

The Scottish Social Attitudes survey found that the number of people who say they are British has increased from 15 per cent in 2011 to 23 per cent, while those who say they are Scottish has dropped from 75 to 65 per cent.

The rekindling of a sense of British identity is the latest blow to Alex Salmond’s independence bid, just five weeks before the referendum on September 18.

It appears to be most pronounced in women, just 27 per cent of whom back separation, compared to 39 per cent of men. This 12 point gap between the sexes is double that of 2013.

The First Minister was routed in a TV debate against former chancellor Alistair Darling last Tuesday and has been struggling to turn around opinion polls that predict Scots will vote against breaking up the UK.

When respondents to the survey were presented with a range of options from ‘Scottish, not British’ to ‘British, not Scottish’, the most popular choice was ‘equally Scottish and British’ (32 per cent) – its highest level since 1999.

The number of people who said they were ‘British, not Scottish’, fell to 23 per cent, its lowest level in 15 years.

The annual survey of 1,339 people saw a small increase in support for independence in the last year, from 36 per cent to 39 per cent, but revealed growing anxiety about how a Yes vote would affect Scotland..

Some 38 per cent fear its voice in world would be weaker – up from a quarter in 2013 and 22 per cent in 2012.

While 44 per cent believe the economy would be worse – up from 34 per cent in both 2013 and 2012.

Mr Salmond’s blokeish attitude has been widely cited as a reason that women have been put off voting for independence.

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Further Reading

Beyond the Scottish Independence Question, Looking at a Greater Devolution in The United Kingdom, A Perspective,