Craig Gross, known to many as the Porn Pastor because of his work withXXXchurch.com, is encouraging Christians to look at the viral "ALS Ice Bucket Challenge" as an example of the Christian life.
Over the past several weeks, social media has been flooded with one of the most effective fund-raising campaigns of all time. The "Ice Bucket Challenge" encourages participants to dump buckets of freezing water on their heads to raise awareness for the debilitating condition amyotrophic lateral sclerosis, also known as Lou Gehrig's Disease. It has become a national pastime to watch friends, family and favorite celebrities get wet in support of ALS research.
Participants are encouraged to donate $10 if they complete the challenge, or $100 if they don't. In the past few weeks alone, the ALS Association has earned more than $88.5 million, a monstrous increase from their donations of about $2 million in the same period last year.
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